Two of the most powerful words in effectively marketing a product are, “Fast Acting.” Everything today is about speed and more speed. Relief and quicker relief. Go the the local supermarket pharmacy department and see how many of the labels use the words, “Fast Acting.” As a matter of fact…if you are still reading this article, you are not in the average.
The average “web based reader” is on the move. They will give you 10 seconds to make your point and prove your observations are worth any more “seconds” of their valuable time…or they “bounce” outta here to “surf on.”
We are a speed, convenience, quick relief culture. In and of themselves, that’s not all bad.
- Speed has its advantages
- Convenience has its virtues
- Quick relief has its values
But not in the same sentence with faith.
Instead of Biblical Christianity influencing culture, culture has re-shaped issues of Christianity.
Our culture evangelizes the notion that faster is better. Even nature proclaims the opposite at many turns. In fact much of the natural world around you demonstrates that faster is weaker.
The word faith can be either a verb or a noun. Both are required, feed, and define each other.
- Faith is an action (Verb)
- Faith is a spiritual lifestyle (Noun)
Unfortunately, we’ve come to allow our actions and lifestyles to be fashioned and molded on the potters wheel of our media marketing. We’ve decided our verb faith is only true if it gets fast results, otherwise there is something wrong with us or how we are trying to “do the verb.” And, our lifestyles have fallen prey to bigger, better, sound byte, pat answer, no sweat, no inconvenience, high entertainment value noun faith.
The critical problem: We’re riding an out-of-control train careening at break neck speed along the fragile track of life.
It’s not a vehicle of God’s design and we have to slow this bad boy down in some determined, relentless ways, or our spiritual lives will be splattered all over the mountainside. Here’s the rub: It will take courage….relentless courage.
As John Ortburg said, “For many of us the great danger is not that we will renounce our faith. It is that we will become so distracted, rushed, and preoccupied that we will settle for a mediocre version of it. We will just skim our lives instead of really living them.”
We must ruthlessly work to eliminate hurry from our lives!
HOW WILL YOU GO ABOUT THAT? PLEASE COMMENT.
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